STUDENT WORK - Commercial Video

COURSE: Intro to Digital Media

(Software: Adobe Premiere, Adobe Media Encoder)

Students worked with HD video cameras, LED studio lighting, and lavalier and boom microphones over the course to create short video projects.

ASSIGNMENT: Music Video

For the first part of this assignment, students work with provided footage to learn multi camera video editing. The editing exercise is meant to train students on cutting to the beat, secondary audio sync, establishing visual rhythm, and color grading. Students also practice producing and executing their own music video shoot.

ASSIGNMENT: “As Seen on TV” Commercial Project

For this project, students create an “As Seen on TV” commercial. Students work with strategies like spokesperson / ”person on the street” testimonials, call to action, key framing, picture in picture, transitions, logo “bugs” and incorporation of animated graphics into the video.